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Another chapter from "On Claret". Although this one's a bit wooden. Geddit? It's about barrels. "Wooden". Oh, suit yourselves.
Joe Fattorini
Søren Kierkegaard claimed “Once you label me you negate me.” Which tells us he'd have been a terrible wine marketer.
Joe Fattorini
A Champagne that costs £350 a bottle “demystifies the whole category” say wine experts who received invitations to its recent launch. Attendees at the…
Joe Fattorini
1
A paid post, because it'll help you make money. That's the deal. It's about why everything that you believe about marketing's 4 P's is almost certainly…
Joe Fattorini
Social class is something of a British national obsession. So it's hardly surprising that Claret would end up being used as a social barometer.
Joe Fattorini
ChatGPT is not a threat to wine communications. Wine communicators are the threat. ChatGPT simply explains why.
Joe Fattorini
A King, A Queen, wine, and an Earl being beheaded by an axe
Joe Fattorini
1
Pass the scalpel nurse, it's time to peel back the skin on the world's most controversial wine brand
Joe Fattorini
2
Last week I mentioned Gene Pitney's choice of wine on Desert Island Discs. Here's a full list of Red Bordeaux enthusiasts who've graced the BBC Radio…
Joe Fattorini
And why vinfluencers live in a virtual McMansion. How the problem of Context Collapse is something that will hold the wine business back from future…
Joe Fattorini

February 2023

What is the only non-European wine choice on "Desert Island Discs"? And what does it have to do with Claret?
Joe Fattorini
The wine industry seems astonished by the rise of the celebrity wine. Does the answer lie is the domination of the "intellectual yet idiot" critic?
Joe Fattorini
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