Joe Fattorini's Substack

Joe Fattorini's Substack

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In Vino, Celebritas - Part Two
Why do otherwise intelligent people buy celebrity wines? The answer tells us a lot about ourselves.
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Joe Fattorini
In Vino, Celebritas - Part One
What connects a row on Swedish television, the UK Royal family, and the UK's top selling premium wine brand? And why oh why oh why is do people buy this…
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Joe Fattorini
4
Champagne Realism
It is easier to imagine the myth of sustainable Champagne than the death of a Polish harvest worker
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Joe Fattorini
An AI Sommelier? I can't believe nobody has thought of that before.
Seriously... another one. AI sommeliers are proliferating like weeds. A lot of people are going to keep losing a lot of money.
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Joe Fattorini
2
Why did we call our business Pinvino?
I'm part of a small digital wine marketing business in Sweden called Pinvino. The name is not an accident. And it's become one of our most powerful…
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Joe Fattorini
1
Wine's forgotten heroes: Gladys Bronwyn Stern
In some ways she was the first "vinfluencer". Some might even say she remains the best. A sadly forgotten writer, who wrote one of wine's most…
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Joe Fattorini
1

May 2025

Are you wearing a shibboleth?
Wine chic is a thing. And it's available - bespoke - on Stockholm's smartest shopping street. (Plus - what I'm drinking this week and more for…
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Joe Fattorini
Is Keir Starmer being trolled by a white Russian Colonel from the 1920's
And is that why we have nuclear alarms one wednesday a month in Sweden?
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Joe Fattorini
Live with Joe Fattorini
A recording from Joe Fattorini's live video
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Joe Fattorini
2
22:22
Why I love the 100 Most Influential People in Drinks
It turns out the people who know the most about luxury in wine, mostly write about convenience retailers
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Joe Fattorini
5
Did wine PR invent the wine influencer?
No. But wine PR has been the cheerleader, the coach, and the ultimate benefactor. Unfortunately, wine businesses haven't benefited the same way.
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Joe Fattorini
The Haunted Glass
Forget lexicons and flavour wheels - wine writing struggles not because wine is complex, but because it’s uncanny. Mark Fisher, hypnosis, and surrealism…
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Joe Fattorini
1
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