An AI Sommelier? I can't believe nobody has thought of that before.

Seriously... another one. AI sommeliers are proliferating like weeds. A lot of people are going to keep losing a lot of money.

It’s one of any of the fifty two weeks of the year, so that means we have a “news”¹ announcement like this:

So let’s play AI Sommelier Bullshit Bingo with the press release news story:

• “aiming to demystify the wine selection process”

• “the use of artificial intelligence.”

• “help shoppers refine their preferences”

• “a quiz to gauge customers’ tastes”

• “food pairing suggestions”

• “transform the world of wine”

• “an accessible and judgement-free space”

• “shrouded in this mysterious cloak”

• “removes that potential embarrassment most of us have felt”

• “empower people”

• “go above and beyond what you’ll find in the supermarket.”

“HOUSE!”

However, we’ve won literally no money whatsoever. Because these are the exact same promises made on a weekly basis in the English speaking world by someone launching an identikit wine app that claims to be a “digital sommelier”.

I predict that this app will make as much money as all the others (which is $0) for the same reasons that all the others have ended up in the “graveyard of wine tech”. And I make my prediction on the basis of this graph: