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Barrels and oak
Another chapter from "On Claret". Although this one's a bit wooden. Geddit? It's about barrels. "Wooden". Oh, suit yourselves.
Joe Fattorini
Mar 25
4
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Barrels and oak
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Stereotypes are unhelpful. Much like (wine) labels
Søren Kierkegaard claimed “Once you label me you negate me.” Which tells us he'd have been a terrible wine marketer.
Joe Fattorini
Mar 21
4
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Stereotypes are unhelpful. Much like (wine) labels
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£350 Champagne “demystifies category” say launch invitees
A Champagne that costs £350 a bottle “demystifies the whole category” say wine experts who received invitations to its recent launch. Attendees at the…
Joe Fattorini
Mar 20
7
1
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£350 Champagne “demystifies category” say launch invitees
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Three Vicars and a Therapist
A paid post, because it'll help you make money. That's the deal. It's about why everything that you believe about marketing's 4 P's is almost certainly…
Joe Fattorini
Mar 19
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Three Vicars and a Therapist
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Claret and Class – a British Diversion
Social class is something of a British national obsession. So it's hardly surprising that Claret would end up being used as a social barometer.
Joe Fattorini
Mar 17
5
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Claret and Class – a British Diversion
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Most wine writing is already automated. By humans.
ChatGPT is not a threat to wine communications. Wine communicators are the threat. ChatGPT simply explains why.
Joe Fattorini
Mar 15
4
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Most wine writing is already automated. By humans.
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Bordeaux is the original English wine region
A King, A Queen, wine, and an Earl being beheaded by an axe
Joe Fattorini
Mar 10
5
1
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Bordeaux is the original English wine region
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The Wine Anatomist
Pass the scalpel nurse, it's time to peel back the skin on the world's most controversial wine brand
Joe Fattorini
Mar 8
11
2
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The Wine Anatomist
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Desert Island Claret – an addendum
Last week I mentioned Gene Pitney's choice of wine on Desert Island Discs. Here's a full list of Red Bordeaux enthusiasts who've graced the BBC Radio…
Joe Fattorini
Mar 3
2
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Desert Island Claret – an addendum
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Why Americans don't cook fish
And why vinfluencers live in a virtual McMansion. How the problem of Context Collapse is something that will hold the wine business back from future…
Joe Fattorini
Mar 1
4
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Why Americans don't cook fish
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February 2023
Am Claret, will travel
What is the only non-European wine choice on "Desert Island Discs"? And what does it have to do with Claret?
Joe Fattorini
Feb 24
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Am Claret, will travel
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It’s a fight between Celebrity Wines and the IYI’s. The Celebrities win
The wine industry seems astonished by the rise of the celebrity wine. Does the answer lie is the domination of the "intellectual yet idiot" critic?
Joe Fattorini
Feb 22
6
2
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It’s a fight between Celebrity Wines and the IYI’s. The Celebrities win
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