Another chapter from "On Claret". Although this one's a bit wooden. Geddit? It's about barrels. "Wooden". Oh, suit yourselves.
Søren Kierkegaard claimed “Once you label me you negate me.” Which tells us he'd have been a terrible wine marketer.
A Champagne that costs £350 a bottle “demystifies the whole category” say wine experts who received invitations to its recent launch. Attendees at the…
A paid post, because it'll help you make money. That's the deal. It's about why everything that you believe about marketing's 4 P's is almost certainly…
Social class is something of a British national obsession. So it's hardly surprising that Claret would end up being used as a social barometer.
ChatGPT is not a threat to wine communications. Wine communicators are the threat. ChatGPT simply explains why.
A King, A Queen, wine, and an Earl being beheaded by an axe
Pass the scalpel nurse, it's time to peel back the skin on the world's most controversial wine brand
Last week I mentioned Gene Pitney's choice of wine on Desert Island Discs. Here's a full list of Red Bordeaux enthusiasts who've graced the BBC Radio…
And why vinfluencers live in a virtual McMansion. How the problem of Context Collapse is something that will hold the wine business back from future…

February 2023

What is the only non-European wine choice on "Desert Island Discs"? And what does it have to do with Claret?
The wine industry seems astonished by the rise of the celebrity wine. Does the answer lie is the domination of the "intellectual yet idiot" critic?