Why I love the 100 Most Influential People in Drinks

It turns out the people who know the most about luxury in wine, mostly write about convenience retailers

It's that day when once a year we get to see the greatest piece of marketing in the UK wine business. I mean that quite seriously. Yet this does not market a wine, a retailer, or a distributor. Indeed it's for one of the least exciting brands in the business. And with possibly the dullest name. It costs nothing, yet is talked about endlessly. And its ef…