Another chapter from "On Claret". Although this one's a bit wooden. Geddit? It's about barrels. "Wooden". Oh, suit yourselves.
Søren Kierkegaard claimed “Once you label me you negate me.” Which tells us he'd have been a terrible wine marketer.
A Champagne that costs £350 a bottle “demystifies the whole category” say wine experts who received invitations to its recent launch. Attendees at the…
A paid post, because it'll help you make money. That's the deal. It's about why everything that you believe about marketing's 4 P's is almost certainly…
Social class is something of a British national obsession. So it's hardly surprising that Claret would end up being used as a social barometer.
ChatGPT is not a threat to wine communications. Wine communicators are the threat. ChatGPT simply explains why.
A King, A Queen, wine, and an Earl being beheaded by an axe
Pass the scalpel nurse, it's time to peel back the skin on the world's most controversial wine brand
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Joe Fattorini's Substack