Joe Fattorini's Substack | Substack

Another chapter from "On Claret". Although this one's a bit wooden. Geddit? It's about barrels. "Wooden". Oh, suit yourselves.

Mar 25

New Top Community

Søren Kierkegaard claimed “Once you label me you negate me.” Which tells us he'd have been a terrible wine marketer.

Mar 21

A Champagne that costs £350 a bottle “demystifies the whole category” say wine experts who received invitations to its recent launch. Attendees at the…

Mar 20

A paid post, because it'll help you make money. That's the deal. It's about why everything that you believe about marketing's 4 P's is almost certainly…

Mar 19

Social class is something of a British national obsession. So it's hardly surprising that Claret would end up being used as a social barometer.

Mar 17

ChatGPT is not a threat to wine communications. Wine communicators are the threat. ChatGPT simply explains why.

Mar 15

A King, A Queen, wine, and an Earl being beheaded by an axe

Mar 10

Pass the scalpel nurse, it's time to peel back the skin on the world's most controversial wine brand

Mar 8

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