9 Comments
Apr 14, 2023Liked by Joe Fattorini

This is one of my favourite pieces by Joe. I think it resonates with me because I fell deep into the anchoring of the marketing very quickly. It all made sense once I read (and listened) to Dr Fattorini's diagnostic analysis in marketology (I made that word up to sound smart!).

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Interesting article. As a middle aged mother (only just teen sons too young to be drinking wine) I first picked up a bottle of this wine must be nearly 10 years ago intrigued by the name. I am by no means a wine aficionado and took it back to our friend's house apologising for having chosen on the basis of the label and with a couple of options in reserve in case it was rank! We were pleasently surprised (none of us the type to spend more than £20 on a bottle to drink at home). I had no idea about this new talking label tech, which I assume to be a recent addition. I very rarely drink wine (or anything else) these days, but found the marketing info very compelling.

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Mar 10, 2023Liked by Joe Fattorini

Very good Joe. Very good.

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Very interesting read on marketing! My partner first got into red wine a couple of years ago after he turned 30 and 19 Crimes was the first one he went for, based on the label images and the name I'd suspect. However now he's tried a variety of wines and knows a bit more of them he has unconsciously stepped away from 19 Crimes, so it could be considered a... Gateway wine?

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This is brilliant stuff, Joe 🙏

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