Joe Fattorini's Substack

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P(doom): What’s the Real Existential Threat to Wine?

Are we losing drinkers by degrees? Or about to be banned overnight?

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Joe Fattorini
Aug 09, 2025
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So which is the wine trade’s most existential “Extinction Level Event1”? Are we going to get banned out of existence? Or will wine simply fade into irrelevance?

Or maybe this is a daft question. Maybe we’re comparing apples with oranges. And both merit equal, if different attention.

For those wondering what I’m on about let me bring you up to speed. Two p…

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