Joe Fattorini's Substack

Joe Fattorini's Substack

Younger people are turning away from wine. It's caused by everyone worrying about younger people turning away from wine.

The wine business is facing a crisis. But maybe, just maybe, it's a crisis of its own making.

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Joe Fattorini
Feb 09, 2023
∙ Paid

First, the good news - wine is thriving. Among 60 to 80 year olds. This news comes fresh from Silicon Valley Bank’s annual State of the Wine Industry Report. But that’s your lot for good news from the world’s largest wine market this year. The rest is all bad. Wine consumption in other groups is either declining, or that whole group is shrinking. Life e…

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