This is a post from the hugely popular “Wine Marketing Masterclass” - an MBA-style course in wine marketing for people in the business, doing exams, or fascinated in how the wine business works. We’re currently in “Price” in the “4 P’s” of marketing. And in a week or so we’ll move onto “Promotion” or Communications. There are insights every week, but th…
Wine critics are like lavatory paper (a revisit)
Soft, strong, and very, very long. No, not really. But they are just as effective as loo roll at selling wine. For new followers and subscribers, a popular previous post about wine prices
