Look at this screenshot from Amazon's "best seller" Prosecco list.
If you're like me your eye will be drawn to results #3 and #4. Which aren't Prosecco. And you'll arch your eyebrows and go "tchoh... machine learning fail".
But the bigger, and far more important result is #7. The clue is in the first two words: "Amazon Brand".
This is a warning to anyone …
Keep reading with a 7-day free trial
Subscribe to Joe Fattorini's Substack to keep reading this post and get 7 days of free access to the full post archives.