We were warned "marketplaces eat markets"​

Prosecco goes the way of batteries

Look at this screenshot from Amazon's "best seller" Prosecco list.

If you're like me your eye will be drawn to results #3 and #4. Which aren't Prosecco. And you'll arch your eyebrows and go "tchoh... machine learning fail".

But the bigger, and far more important result is #7. The clue is in the first two words: "Amazon Brand".

This is a warning to anyone …