We ride elephants, not chariots. Prosecco producers take note.

Where I get all la-di-dah and philosophical about a poster campaign on the London underground.

“Is Plato or David Hume correct about the latest advertisement for prosecco?” …is exactly the sort of self-regarding, hi-lo, pseudo-intellectual question this Substack tackles with relish. Welcome back.

A warm welcome everyone who joined over Christmas. I hope we'll all get to meet in early 2024. On which subject - if we had a free-for-all online meet-up…