We don't lie. But we don't tell the truth
Claiming wine drinkers are more virtuous than they are risks undermining the important project of persuading them to be more virtuous.
A question: do you choose wine brands that are environmentally sustainable, organic, biodynamic, vegan, or natural?
Another question: when you last bought wine did you actually choose a brand that is environmentally sustainable, organic, biodynamic, vegan, or natural?
This is not one of my “funny” posts. Sorry. But it is - to me at least - an absolutely f…
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