Joe Fattorini's Substack

Joe Fattorini's Substack

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Joe Fattorini's Substack
Joe Fattorini's Substack
Vinfluencing... "a cruel, cruel practice"?

Vinfluencing... "a cruel, cruel practice"?

Vinfluencing needs championing and regulating, not ridiculing.

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Joe Fattorini
Jul 12, 2023
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Joe Fattorini's Substack
Joe Fattorini's Substack
Vinfluencing... "a cruel, cruel practice"?
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Imagine an identical scene… but in three different scenarios. The scene features a woman in her early 20’s. She’s in swimwear, sipping wine, and looks alluringly at the viewer.

Now imagine that scene in three places…

1. A picture on an advertisement in a wine shop.

2. A person on a stand at a wine tasting event

3. A post on Instagram

It shouldn’t surprise yo…

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