"That" article in The Daily Mail is wrong - food and wine matching matters

The onward march of an algorithmic world view is blind to the real reasons we match food and wine. This is not the mic drop moment some people think it is.

“Think red wine with fish is a faux pas? Food pairings are just a 'marketing ploy', sensory expert says”.

“It took you THIS long to figure that out? Jeez” reply sommeliers

I actually quite like Professor Charles Spence - the “sensory expert” quoted in this piece from The Daily Mail. Although he’s not responsible for how The Daily Mail reports his work, so…