On the wrong experts

If we’re to win over a new generation of wine lovers, the answer is going to be something like “be more Oz”.

Last week I wrote about Habsburg Wine Writing: “an intellectual inbreeding of ideas about wine.” And suggested this could be why “interest in wine is struggling to reproduce.”

I wonder if the problem is made worse by two behavioural biases I discovered in the latest Substack post by Gurwinder. One bias suggests we give the views of wine “experts” undue i…