Most wine writing is already automated. By humans.

ChatGPT is not a threat to wine communications. Wine communicators are the threat. ChatGPT simply explains why.

We are told that ChatGPT will lead to wine writing “without regard for quality or user experience” bringing a flood of wine articles, blogs, and Instagram posts created by machines that combine “content from different web pages without adding sufficient value”.

I could write several paragraphs about this. But sometimes all you need is the “Tim from The O…