Most wine writing is already automated. By humans.
ChatGPT is not a threat to wine communications. Wine communicators are the threat. ChatGPT simply explains why.
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We are told that ChatGPT will lead to wine writing “without regard for quality or user experience” bringing a flood of wine articles, blogs, and Instagram posts created by machines that combine “content from different web pages without adding sufficient value”.
I could write several paragraphs about this. But sometimes all you need is the “Tim from The O…
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