It's all in the label

Yes, it's okay to buy a wine because of the label. It's been happening in the world's greatest wine region for years. And here's why-

I want you to be absolutely honest with me now. Have you ever chosen a bottle of wine because you quite like the label? 

It's alright everybody does, at least from time to time. And actually, labels are beautiful things. They're designed to draw the eye. And the history of the label is really fascinating, particularly in Bordeaux. 

Wine bottles didn’t alw…