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I hope my rosé is Millennial Pink. I also hope it isn’t

I hope my rosé is Millennial Pink. I also hope it isn’t

Millennial Pink RIP. What does that mean for wine's greatest success story?

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Joe Fattorini
May 17, 2023
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Joe Fattorini's Substack
Joe Fattorini's Substack
I hope my rosé is Millennial Pink. I also hope it isn’t
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Juan the winemaker and I are making a new rosé at Bodega Los Frutales. Juan is determined that it should be fruity, fresh, balanced, and aromatic. I’m adamant it should be a particular shade of pink. He is right. I am wrong. But I will win. #marketforces.

The colour I want can be described with great accuracy. “Hex code #F3CFC6 made with almost equal par…

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