"Gen Z" is the new "Millennials"

They're both b*llocks. But that doesn't stop wine businesses from spending their time thinking they aren't. Welcome to block three of the wine marketing masterclass

Okay, in a moment we’ll be giving the idea of “millennials” and “Gen Z” a drubbing - the idea, not the people in the age groups who are lovely - but first, a message for all the MANY of you who’ve subscribed in the last few weeks.

This is block three of the Wine Marketing Masterclass which is Segmentation. It’s a free-to-read post (and I hope you will) a…