Exclusive offer/question for Joe's paid subscribers

I've an idea... but do you like it?

I've a question, for you my brilliant paid subscribers. Do you remember a post before Christmas about Laurence Venn, the man who invented luxury Champagne?

Well… it opened up a bit of a rabbit hole. And that rabbit hole has turned into a book. (Quite the magic trick). The book takes forty or so largely unknown people from the 20th Century who have profou…