A waste of passionate intensity
It turns out there is a phrase that's more depressing than "a new food and wine matching app". But probably only one.
There's a line in Yeats’ poem The Second Coming where he says:
The best lack all conviction, while the worst
Are full of passionate intensity
It captures a lot of the people (and the problems) in the wine trade.
Many wine businesses come to bemoan the “enthusiastic/passionate amateurs” who make up their workforce. While talented outsiders who bring real bus…
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