A better way (for wineries) to describe wine

Wine tasting notes are designed to describe. But wineries and retailers use them to sell. Here's how research and testing have shown us how you can do both.

Today we have another clip from my Fractional Wine Leadership programme. But you don’t need to be a winery or retailer looking to sell more wine to enjoy it. Anyone who likes wine and wants to explain why to their friends will find it helpful. It’s only short and has some fun insights. Although if you are a winery, or retailer, who wants to sell more wi…